
Beauty Industry Solutions
Integrating data from all domains and touchpoints, combined with AI-powered user insights and campaign reviews, helps beauty brands identify opportunities for member repurchase and consumption upgrades.
- Real-time data collection, omnichannel CJM analysis and insights, optimizing user experience, and improving conversion rates.
- Supports WeCom application scenarios, enabling bidirectional mapping between CDP tags and WeCom tags, empowering in-store sales associates.
- LTV predictive analysis combined with AI-powered customer insights provides support for member repurchase and marketing strategies.
Use cases

Identify user upgrade paths from entry-level products to high-value product consumption through data analysis

Track campaign touchpoints and conversions, and use AI to summarize performance, analyze audiences, and generate review reports with optimization tips.

Leverage user data insights to identify product preferences and accurately target high-conversion audiences.
Solutions
Collect data from physical stores, private domain e-commerce, and all WeCom touchpoints, with real-time ID Mapping integration
Utilize the CLV model to segment users by value and identify hit products for value migration, achieving a leap in user value.
Provide personalized services and operational strategies based on user profiles to increase user loyalty and conversion.
Deep service experience with leading beauty industry clients both domestically and internationally
Customer stories
Utilize the RFM model to segment users by value and identify high-performing products for value migration. Provide personalized recommendations for different customer groups to stimulate user value growth, enhance retention and conversion of private domain users, and effectively achieve user value growth.

Utilize the RFM model to segment users by value and identify high-performing products for value migration. Provide personalized recommendations for different customer groups to stimulate user value growth, enhance retention and conversion of private domain users, and effectively achieve user value growth.
Getting started
Frequently asked questions
- How to Improve Market Conversion ROI?
- By collecting real-time, full-funnel user behavior data and combining it with attribution analysis models, effectively evaluate channel ROI.
- How to Integrate Online and Offline Customer Data for Personalized Marketing?
- Integrate online data collected through multi-end point tracking with real-time ID mapping of offline store data to gain insights into a comprehensive user profile.
- How to Empower Offline Store Sales Staff with Products?
- A mature WeCom data collection solution, combined with store data to build a user tagging system, empowers sales and operations.
- How to Identify and Solve User Experience Issues?
- Through customer journey analysis, evaluate performance, identify bottlenecks, and explore new opportunities to optimize your business direction.