Which channels does the channel value analysis product support for analysis?

Supports public domain channels such as advertising platforms (Baidu, Toutiao, Douyin, Tencent, Xiaohongshu, etc.), as well as private domain channels like WeChat Official Accounts and guide QR codes.

Who are the target users of the channel quality analysis product?

Channel Quality Analysis is a data intelligence assistant for corporate marketing (operations) professionals. It helps front-line marketers or event operators quickly evaluate the volume and quality of traffic from different sources on the official website or mini-program. It can monitor the daily platform traffic performance and also oversee the traffic from paid ads or owned channels during critical periods such as customer acquisition and promotional seasons.

Channel Value Analysis

Unify ad data across channels to find the best media mix and keep improving ROI.

Third-party cross-channel attribution data to accurately measure channel ROI.
Real-time insights into top channels and best media mix, right out of the box.
Also covers offline channels — track acquisition quality by rep, store, and region.

Use cases

Product capabilities

Frequently asked questions

Use casesUnlock the value of data across a wide range of business scenarios

Channel Value Evaluation

Evaluate channels by user volume, retention, and conversion to optimize budget and boost acquisition ROI — invest more in low-volume, high-quality channels, maintain high-volume, high-quality ones, stabilize high-volume, low-quality ones, and cut low-volume, low-quality ones.

Identify the Best Campaign Strategy Combinations

Drill down into any channel by 'Plan', 'Campaign', 'Keyword', and more to identify the best combination. For example, after identifying the optimal placement strategy for the highest-quality channel, it can be replicated to other underperforming channels.

Cross-Platform Material Optimization

Compare the same campaign, ad set, or keyword across ad platforms to refine creatives. For example, compare a keyword's performance across platforms and apply the best-performing platform's creative elements to improve others.

Cross-Channel Data Insights

Integrate data from all ad platforms, owned channels, and offline channels, with flexible switching between cross-platform/account and single-platform/account views. For example, switch between one platform or all platforms, compare keywords within a platform, or compare the same keyword across platforms.

Product capabilities

Solve business challenges with distinctive product capabilities

Pain Point: With numerous public and private domain channels, consolidating and analyzing data is labor-intensive and inefficient.

Solve: Unify data across all channels for a comprehensive view

Integrate data from all advertising platforms and accounts, and flexibly switch and analyze global or partial data.

UTM Parameters
Automatically identify utm parameters in the visit link to accurately pinpoint customer acquisition sources.
Ad Tracking Link
Offers flexible customization of UTM parameters, covering proprietary distribution channels beyond advertising platforms.

Solve: Unify data across all channels for a comprehensive view

Pain Point: Users interact with multiple channels before making a transaction, how to attribute more accurately

Solve: Multiple attribution models to reveal true channel quality

Offers multiple performance attribution models, allowing different customers to choose the attribution method that best fits their business logic, thereby accurately reflecting the quality of advertising channels.

Multiple performance attribution models
First touch attribution, last touch attribution, linear attribution, position-based attribution, and more

Solve: Multiple attribution models to reveal true channel quality

Pain Point: How to find the optimal combination among numerous public and private domain channels and a myriad of placement strategies

Solve: Multi-dimensional Quality Assessment + Flexible Drill-down to Find the Optimal Combination

Identify the best channels through quality assessment, and then drill down into campaigns, keywords, etc., to pinpoint the optimal combinations.

Out-of-the-box analysis reports
The report includes an overview of channel performance, quality stratification, structural health analysis, TOP channel rankings, and a comprehensive view of data details.
Flexible drill-down analysis capabilities
Based on channel analysis, you can flexibly choose keywords, campaigns, and more for deeper insights. It automatically identifies the best-performing keywords and campaigns to pinpoint the optimal strategy combination.

Solve: Multi-dimensional Quality Assessment + Flexible Drill-down to Find the Optimal Combination

Frequently asked questions

Which channels does the channel value analysis product support for analysis?: Supports public domain channels such as advertising platforms (Baidu, Toutiao, Douyin, Tencent, Xiaohongshu, etc.), as well as private domain channels like WeChat Official Accounts and guide QR codes.
Who are the target users of the channel quality analysis product?: Channel Quality Analysis is a data intelligence assistant for corporate marketing (operations) professionals. It helps front-line marketers or event operators quickly evaluate the volume and quality of traffic from different sources on the official website or mini-program. It can monitor the daily platform traffic performance and also oversee the traffic from paid ads or owned channels during critical periods such as customer acquisition and promotional seasons.

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