Engagement (MA)
Use casesUnlock the value of data across a wide range of business scenarios
Execute different engagement strategies for users at various lifecycle stages to foster positive lifecycle progression, reduce dormancy or churn, for example: sending welcome rewards to new registrants, converting first-time buyers into repeat purchasers, and re-engaging lost users
During daily property operation management or community events on holidays, you can reach out and notify property owners or other housing contacts, such as for the collection of property fees/utilities, or Dragon Boat Festival community activities.
Help automotive companies provide efficient after-sales operations services, such as reminding customers 5 and 3 days before maintenance, to improve customer satisfaction and conversion rates.
After a user leaves valid contact information on the platform, the company can assign this lead to specific personnel for follow-up and simultaneously track the lead's conversion status.
- Multiple Activity Types
Create one-time, recurring, event-completion A, and event A not completed B type activities
- Multiple Strategy Types
Perform fine-grained segmentation based on tags, attributes, and behavioral characteristics, and apply different strategies for different features.
- Multi-level, Multi-branch Strategy
Combine different types of activities and strategies to achieve multi-level, multi-branch automated operational strategies.
- Real-time Marketing Push
Can reach and precisely segment users based on their real-time behavior
- High-Performance Engagement
The event processing efficiency can reach 5000 people/s, stably supporting the daily operational activities of medium and large enterprises.
- Multi-Business Entity Marketing
Enable precise engagement with non-user business entities. For example, in dealer operations scenarios, treat “dealer” as the entity; in property management scenarios, treat “owner” or “building contact” as the entity. Precise entity-based engagement strategies help businesses achieve operational goals and drive revenue growth.
- Rich Touchpoint Vendors
We have integrated with common channel vendors in the market, and you can complete the touchpoint connection through simple interface configuration.
- Touchpoint Pluginization
Touchpoints can be quickly expanded through plugins, with low integration costs, short cycles, and no dependency on releases.
- Full-Chain Activity Data Analysis
Comprehensively monitor and collect data across the entire chain of event triggers, reach, and redemption conversions, addressing the issue of disconnected data between event triggers and redemptions.
- Mature Event Metrics System
Equipped with a mature monitoring metrics system, it effectively supports timely review and optimization for various types of activities.
Customer storiesWhat our customers say
GrowingIO designed distinct operational workflows from scratch for Deyi's supermarket, self-operated stores, online mall, and other business scenarios, achieving consumer online migration. At the same time, it conducted precise segmented operations based on tag-based audience segmentation, and realized personalized precision marketing through front-end touchpoints such as mini programs, public platforms, and SMS. After three months of continuous operation, the overall regional business growth far exceeded previous levels with controllable costs, effectively helping Deyi with its digital transformation.
GrowingIO designed distinct operational workflows from scratch for Deyi's supermarket, self-operated stores, online mall, and other business scenarios, achieving consumer online migration. At the same time, it conducted precise segmented operations based on tag-based audience segmentation, and realized personalized precision marketing through front-end touchpoints such as mini programs, public platforms, and SMS. After three months of continuous operation, the overall regional business growth far exceeded previous levels with controllable costs, effectively helping Deyi with its digital transformation.
Frequently asked questions
- Who is the main target audience for the Engagement?
- Enterprise operations staff, including membership operations, event operations, and lead operations.
- Which touchpoints can be integrated? Can it be connected to SCRM systems?
- Supports SMS (Aliyun, Jiguang, Mengwang), email (Sendcloud), App push notifications (Getui, Jiguang), and official account template messages. For other proprietary platforms of the enterprise, such as SCRM WeCom and CRM benefits, custom integration via webhook can be considered.
- How Efficient Are Your Marketing Reach Efforts?
- The reach efficiency can be up to 5000 people per second, capable of stably supporting the daily operational activities of medium and large enterprises. However, the final ability to reach users depends on the interface capabilities of the downstream touchpoints.
- Does it support AB testing for operational strategies?
- Yes, you can set up A/B testing strategies in the workflow canvas, including experiment objectives, target audience, and traffic allocation. The optimal strategy branch is determined based on the completion rate of the objectives. Additionally, horse-race experiments are supported, allowing you to first direct X people into the experiment, with the remaining audience being directed to the branch with the highest completion rate.
- Can you analyze the business conversion data after a successful campaign reach?
- Yes, once the campaign successfully reaches the audience, the Intelligent Operations system will report the reach data as events to the Data Center. You can then use UBA to build a campaign analysis dashboard with models such as event analysis and funnel analysis, to evaluate the effectiveness of the campaign from trigger, reach, to conversion.