Automotive Industry Solutions
Use cases
APP, WeChat ecosystem, official website, and landing page promotions, combined with user retention and conversion for ROI assessment
Achieve integrated and correlated analysis of data from multiple entities including people, vehicles, and 4S stores through a standard data model.
Guide content iteration for retained customers, and community and group activity operations through user tags combined with data analysis.
Use data analysis to find high-potential upgrade/repurchase customers, and use AI insights to shape campaign strategy and boost conversion.
Solutions
Leverage the XEI model to integrate data on people, vehicles, and 4S stores, enabling multi-dimensional consumer analysis and insights.
By leveraging the OSM+UJM metrics system model, build a data metrics system for the car owner app. Through data analysis and insights, guide the operation of the car owner app and enhance the customer retention experience.
Utilize data analysis to identify potential upsell and cross-sell customers, plan precise marketing strategies, and improve the conversion rate of upsell and cross-sell campaigns.
Over 20+ automotive brand clients served with in-depth consumer data expertise
Customer stories
Through business data analysis and insight services, comprehensively evaluate the quality of super apps, identify core breakpoints, and optimize the app experience. Enhance customer satisfaction with personalized car purchasing advice and regular maintenance reminders.
Through business data analysis and insight services, comprehensively evaluate the quality of super apps, identify core breakpoints, and optimize the app experience. Enhance customer satisfaction with personalized car purchasing advice and regular maintenance reminders.
Getting started
Frequently asked questions
- Is it possible to achieve group-wide management and empower regional business operations?
- The unique project-space system enables group-level data integration and allows regions to independently utilize analytical insights according to their respective data space permissions.
- Can in-vehicle data be collected?
- Provide different SDKs and data reporting solutions based on various in-vehicle operating systems and development frameworks to achieve data collection from the vehicle.
- Is it possible to associate person and vehicle data?
- Leverage the unique XEI model to manage user IDs and vehicle frame numbers, enabling person-vehicle association analysis.
- Does it support data collection and analysis for overseas business?
- With mature overseas service experience, we ensure the security and privacy of user data, complying with data security regulations and standards in various regions and countries.